The Why

Innovation is hugely challenging

80%

of executives claim innovation is key to future growth strategy and success

BUT

less than

10%

of executives are  happy with innovation performance

BECAUSE

90%

of product innovations fail to succeed

So, if innovation is so critical, how come around the globe we struggle to get it right?

So, why is that?

An Over-Emphasis On Product And Process

Cultures Still Running On Principles Of The Industrial Age

Culture Step-Change Programmes Fall Short

Whilst there‘s a wealth of amazing methodologies and tools to help us innovate; success relies on the people that use these tools and practise the methods.

It is typical for organisations to focus on efficiency, uniformity, stability and predictability. However, these aspects often fly in the face of innovation’s need to experiment, take risks and think outside the box.

They fail to account for the complexities of human behaviour. Human beings are inherently biased towards the status quo and resistant to change.

The Empathy Deficit

The empathy deficit is taking a huge toll in the workplace, impacting growth and ultimately, the bottom line. A recent study by Businessolver on empathy, showed only 25% of employees believe that their companies demonstrate sufficient empathy, even though many CEOs are acutely aware of the deficiency.

22%

of CEOs aren’t sure how they can improve their empathy

The result? Cultures that are the very opposite of what's needed for successful innovation.

Emplify tackles these challenges in your organisation, by embedding innovation into your culture

Commit To Being A Powerhouse For Innovation

Benchmark And Track Your Innovation Culture

Practise Habits That Support Successful Innovation

Find out how Emplify works

The why of Emplify

Why is it so important to take a human-centred approach to the innovation challenge and what will it do for your innovation culture?